SONIC fosters these core values:
Rundown In 1953, the prototype of the first SONIC Drive-In opened in Shawnee, Okla. Now, more than 50 years and 3,500 drive-ins later, SONIC enjoys the highest customer frequency rate in the quick-service restaurant industry. SONIC Corp. is an Oklahoma City-based, publicly held company that owns, operates and franchises SONIC Drive-Ins (NASDAQ: SONC). Today, Cliff Hudson, chairman of the board and chief executive officer of SONIC, leads the SONIC brand with average unit sales of more than $1.1 million.
Fast Lane
SONIC, which specializes in made-to-order fast food, is known for its
specialty menu items and personal service. SONIC Unique menu items
include TOASTER® Sandwiches (sandwiches served on thick
Texas Toast), Ex-Long Cheese Coneys (hot dogs with chili and cheese),
Onion Rings, Tater Tots and a variety of Frozen Favorites® desserts
and Fountain Favorites® drinks.
You can order more than 168,000 drink combinations making SONIC Your
Ultimate Drink Stop!® SONIC's
ever-growing menu is full of options to satisfy every taste, with frequent
additions such as real Fruit Smoothies. In December 2008, SONIC launched
a system-wide value menu. SONIC's Everyday Value Menu allows customers
the opportunity to build a value-oriented three-piece meal or add great
sides and snacks to their order.
In the 1950s, SONIC's unique use of curbside speakers to allow customers to place food orders without ever leaving their cars, spawned the slogan "SONIC, Service with the Speed of Sound." In recent years, that slogan has been replaced with "SONIC®, America's Drive-In.®" SONIC was founded by Troy Smith and was originally named Top Hat Drive-In, the name was changed to SONIC in 1959.