What makes SONIC different from other franchise opportunities? A big part of the SONIC difference is the belief that "owners make better operators." In fact, SONIC franchisees enjoy one of the most successful businesses and one of the lowest turnover ratios in the quick-service restaurant (QSR) franchise industry, with unparalleled opportunities for personal success.
Satisfied customers are one of the best measures of a company's success, and SONIC maintains one of the highest customer frequency rates in the industry.
Of course, the SONIC Drive-In itself makes a huge difference. Here are just a few ways:
Drive-In Concept
Customers can park their cars and order without waiting in a busy drive-thru line.
Convenience
Customers order from their cars. There's no need to walk up to the counter thanks to the intercom, and the canopy provides shade and weather protection.
Great Service
Carhops deliver food straight to every customer's car.
Great Food
Hot, fresh food is made-to-order and whatever way customers want it—with extra jalapeños, pickles, chili, etc.
Unique Menu Items
- TOASTER® Sandwiches made with thick Texas Toast
- Ex-Long Cheese Coneys
- Onion Rings
- Tater Tots
- Cherry Limeades
- Premi-YUM® Cream Pie Shakes
- Java Chillers premium roast coffee
Fountain Favorites® Drinks
SONIC is known for its Cherry Limeades, Ocean Water
® drinks
and real fruit Slushes.
Frozen Favorites® Desserts
Many customers specifically drive to SONIC for a Banana Split
or one of our Premi-YUM!
® Cream Pie Shakes, Floats,
CreamSlush
® treats and SONIC Blast
® soft-serve
desserts.
Most of SONIC's new menu creations are pioneered by entrepreneurial franchisees. This was the case with SONIC's highly successful Frozen Favorites® dessert menu expansion in 1996. This spirit of cooperation has only been reinforced by the success it has afforded all of us.
Growth opportunities for SONIC are significant:
- Average unit sales have increased each year since 1987.
- System-wide sales have increased with strong sales in new markets.
- Happy Hour continues to drive traffic and sales throughout the system.
