SONIC Drive-In

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Background

Core Values

These values help guide all that we do.

Vision

Our vision is simple: to become America’s most loved restaurant brand. SONIC® Drive-In’s founder, Troy Smith Sr., strived for that vision and after more than 60 years it remains the same. What once was a small hamburger and root beer stand named Top Hat Drive-In has grown to become America’s drive-in with more than 3,500 locations coast to coast.

SONIC revolutionized the ordering process in 1953 by using curbside speakers that allowed customers to place food orders without ever leaving their cars. This technology spawned the slogan “Service at the Speed of Sound™,” which translated to one word: SONIC. Troy Smith Sr. aptly changed the name from Top Hat to SONIC® Drive-In® in 1959.

SONIC has surged forward while specializing in fresh, made-to-order meals that are as unique as the brand itself. Our 3 million customers a day can order from a customizable menu featuring Footlong Quarter Pound Coneys (hot dogs with chili and cheese), TOASTER® sandwiches (sandwiches served on thick Texas toast) and handmade Onion Rings that are sliced, breaded and cooked fresh in every drive-in. Also, all meals should be topped off with dessert: it’s the SONIC way. Classics like our hand-mixed Shakes are made with Real Ice Cream® and come in a variety of flavors. No trip to SONIC would be complete without a drink featuring craveable crushed ice. As the Ultimate Drink Stop® with over 1 million fountain drink and slush combinations, customers can’t go wrong.